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According to customs statistics, the first half of the year, the main commodity export value is $eight billion two hundred million, an increase of seventeen point percent, imports amounted to two billion five hundred million us dollars, up by six point three percent. nike factory, first half of the year, exports for eighty four $seven hundred million, a twenty-four percent increase from the previous year, The import amount of ninety-six million nine hundred and fifty thousand dollars, than the same period last year growth of seventy-three point percent. Nike import growth continued to higher than the amount of exports, show that China's international market is open.

Air Jordan Shoes industry of the good momentum of development, attract the attention of the world, will be held in Shanghai in September this year the reauthorization China international Nike exhibition, China international Nike exhibition, the international fashion timely still deserve to act the role of exhibition triad exhibition, there will be 16 countries and regions to pavilion exhibitors, the number of exhibitors at home and abroad has reached one thousand one hundred. China now has more than sixteen thousand of Nike enterprise, providing two million jobs. When talking about the future development of Nike points out China urgently needs Nike industry by quantity leading to quality-benefit transformation.

At present, completely is to rely on the Chinese mainland cheap labor value to implement low cost of production. He points out that nike free enterprise in international trade, should change conventional Jew means, take the long view business; At the same time, will the Chinese culture and local culture fuses in together, do communication, cooperation and win-win. A recent period of time, for interested in development of the eu market in Zhuhai Nike enterprise, it is with a great psychological pressure - the eu anti-dumping investigation! There is a phenomenon worth attention: some foreign professional consulting institutions in order to looking bring wealth, often exaggerate event technical complexity, the some goals Nike enterprise to at loose ends dilemma.